01
Consult & Planning
We define product concept, target, price point, and category strategy (health functional food vs. functional food with claims) together.
1–2 weeks
SOLUTION
From idea to launch,
a 6-step process
OEM, ODM and OBM tracks all flow through a single point of contact.
You only ever communicate with one dedicated PM.
OEM
Original Equipment Manufacturing
Mass production based on your existing formula or plan. Best when you only need manufacturing.
ODM
Original Design Manufacturing
From a concept alone we design formula, dosage form, and ingredients. The most popular track for new and small brands.
OBM
Original Brand Manufacturing
End-to-end brand launch: naming, design, licensing, and distribution — building a brand from zero.
02
Formulation & Sampling
Ingredient sourcing, formulation design, prototype sampling and sensory evaluation.
2–4 weeks
03
Regulatory Design
We design the right regulatory path: licensing, pre-screening of labeling and advertising, and functional ingredient approval.
In parallel
04
Production
Full production at HACCP/GMP-certified consortium manufacturers, matched to each dosage form.
3–6 weeks
05
Design & Packaging
On-brand package and accessory design, with printing and production handled in-house.
2–4 weeks
06
Logistics & Launch
Logistics, distribution, and export channels — plus reorder and ops support after launch.
1–2 weeks
Summary · TL;DR
Inner-beauty / diet OEM · ODM · OBM at a glance
- 3 tracks — OEM (you have the formula) · ODM (from a concept) · OBM (brand from zero) — one dedicated PM.
- Lead time from 6 weeks; 8–14 weeks with regulatory & ad screening. MOQ from 1,000 units.
- Full ad pre-screening handled under our Health-Functional-Food Distributor license.
- HACCP / GMP consortium partners matched by dosage form — powder, stick, jelly, tablet, capsule, drink.
Q. What's the difference between food OEM, ODM, and OBM?
A. OEM produces to your existing formula, ODM develops formula/dosage form from your concept, and OBM builds the brand end-to-end — naming, BI, packaging, regulatory, and distribution.
Q. How long is the lead time for an inner-beauty / diet OEM?
A. Production starts from 6 weeks after sample sign-off. End-to-end, including regulatory approval, ad pre-screening and design, typically takes 8–14 weeks.
Q. What's the MOQ (minimum order quantity)?
A. Powder / stick from 1,000 units; gummy / jelly / pill / granule 2,000; tablet / liquid stick 3,000; capsule (hard/soft) / RTD beverage from 5,000.